WWVR-What Would Vader Ride?

I found this a Target the other day...It is one of the more odd Star Wars products I've seen as of late


On the same trip, I also noticed this new product...At first glance, I thought it said "Go-Tards" which I thought would be a really odd name. These are smaller, thicker and more moist pop tarts (not unlike Kit Kat's Big Kat bar in shape) that can be eaten with one hand (for the all important 'eating while driving' market) and also single serve size (standard pop tart packaging has two large flat pop tarts, while go-tarts only have one per package) for the 'I don't want a fat kid' market.