What doesn't Ebay pretend to sell?

It is reassuring to see that Ebay, when not trying to explain why Skype was worth $2 billion, is investing its cash in ad buys like this.

Given Ebay's rapacious and wholly inefficient ad buying strategy, I guess it shouldn't be that surprising that this sort of thing doesn't happen more often...such as in this Register piece on what cropped up shortly after the death of Croc Hunter Steve Irwin